About Us
How Definia dares to be different
As part of the internationally acclaimed The IN Group, Definia are a technology and transformation consulting partner, guiding organisations towards tomorrow’s opportunities at a sustainable pace, whilst maximising existing teams and resources.
“Why reinvent the wheel when your existing resources can be enabled to succeed at an elite level? At Definia, we measure change against outcomes – so you only get what you need, when and how you need it.” – Will Jones, Director. Definia.
What we do
Our expert teams bring transformations to life, via two specialist practices: Transformation Advisory and Transformation Delivery. From maximising investment in the right digital technology to creating dynamic operating models, adopting new ways of working, or culture shifts – we keep organisations relevant, resilient, and tomorrow-ready.
How do we do this?
Definia works on each project in three simple steps, keeping our clients at the centre of what we do.
- Define the challenge and create the right team to support you
- Design the best strategies and solutions for your unique business
- Deliver sustainable transformation and growth
What sets us apart?
Our purpose is to ultimately rid the world of failing tech-enabled transformation programmes. We take a uniquely hybrid approach, by delivering the best of both worlds – combining our experienced consulting specialist teams with agile, forward-looking digital technologies.
This methodology deploys organisational performance and resilience, optimising your ROI, energising your people, and staying digitally agile. With Definia by your side, tomorrow is an exciting space to explore, adapt and succeed.
Meet our Leadership Team
Guiding business transformations, step by step. At Definia, people are the centre square of everything we do. Meet the hand-picked team who guide business transformations – whatever the challenge – to keep your business moving forward.
- Joined Definia: October 2021
- Key specialities: Workforce solutions & strategies
- Mastermind specialist subject: Die Hard
- Joined Definia: January 2023
- Key specialities: Project & change management
- Mastermind specialist subject: The Beatles
- Joined Definia: July 2022
- Key specialities: Operations & complaint resolution
- Mastermind specialist subject: Guessing films from short clips
- Joined Definia: September 2022
- Key specialities: Contracts & compliance
- Mastermind specialist subject: Human behaviour
Our values
Only change if it positively transforms. Keeping businesses moving forward, step after step, is what Definia is all about. By seeking answers such as: How can we get you closer to your goal? How can we gain maximum value from the resources you already have? Where, why, and how is change necessary? What value will this deliver? Together, we Define, Design, and Deliver precisely to your needs, with our four core values driving us forward in everything we do.
People’s happiness is important. Now, tomorrow, and always.
Exceptional delivery requires exceptional collaboration be it hourly, daily, weekly, monthly – whatever it takes.
Continuous improvement is Kaizen – let today fuel tomorrow.
We like your style. Sustainable change co-ordinated to match your beat.
Our approach
How does Definia’s approach stand out from the rest? At Definia, our experts create strategies and solutions to help clients increase their digital fluency and embed accelerated change. We achieve that through our three principles:
We accelerate delivery.
Empower and adopt – doing the basics well.
We embed a culture of continuous improvement.
Our Story
January 2023
Rachael Hays joined as Transformation and Change Director
Definia associates network reached +200
October 2023
The new Definia brand was launched better showcasing who Definia are and how we can help
November 2023
Definia ranked on Best Companies
#18 Best Company to work for in the UK !!!!!!
#8 Best Company to work for in the Recruitment sector!
#15 Best Company to work for in London
March 2021
Matt Smith joined as Managing Director – Technology, Transformation and CIO Practice
September 2021
Will Jones joined as Director of Definia
March 2020
Moving to London head office
Investigo Consulting was born to run alongside the Investigo brand to respond to the need for a consultancy arm.
Definia evolved from Investigo Consulting to deliver change and digital transformation projects.
| Guilford office opens, and business change & transformation division launches |
Investigo was born
Meet our partners
Joining together to meet success. We proudly partner with many leading public and private sector organisations – whose proven success and quality-assured services ensure we deliver outstanding transformations, year after year. Contact us to find out how you can become part of the Definia ecosystem. Get in touch to discover more
Awards and Accreditations
We proudly partner with many leading public and private sector organisations – whose proven success and quality-assured services ensure we deliver outstanding transformations, year after year. Get in touch to discover more
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